A Clever Label launches

The team at Mod is thrilled to announce the release of A Clever Label, our latest interactive documentary experience.

A Clever Label invites audiences to play with data and follow threads to reach their own conclusions on one of Australia’s most polarising issues. The first release explores the influence of far-right Christian lobby groups on Australian politics, particularly on issues affecting LGBTQIA+ people.

A Clever Label will be a valuable ongoing resource for journalists and researchers as all data cited in the documentary has been assembled from the public record, including govenment registers of political donations, board memberships, news interviews, archived web pages, verified polls and academic research. 

A Clever Label is available as a free download for desktop VR systems from Steam. 

The podcast version offers those without access to desktop VR a fascinating insight into connections between anti-equality lobbyists, senior Australian politicians, and international organisations.

Visit acleverlabel.com for further details and all download links. 

We're deeply thankful for production support received from The Channel (now GiveOUT), Epic Mega Grants, Microsoft Mixed Reality Labs, Neo4J, industry advisors and individual donors. A Clever Label is auspiced by Documentary Australia Foundation and tax-deductable donations will be very gratefully received.

Media release and electronic press kit available here.

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