Digital Strategy for Producers and Directors

As a media producer or director you may be facing challenges incorporating transmedia strategy into your project's development.

Working with a digital production partner who not only understands the tech but also understands creative media production is essential. You need someone who can translate your creative vision for audience engagement with your story across multiple platforms. Before engaging a digital producer or transmedia strategist, be clear on what you want from the relationship.

Six top tips for working with digital partners

1) Discuss your expectations

a)    Who is your audience?

b)    What budget or other resources are you able to contribute to the project?

c)    What do you hope to gain from your project’s digital strategy?

d)    What do you not want to happen working with your digital partners?

e)    What result are you aiming for?

2) Develop a plan of action together

a)     Have you defined and agreed on the target and parameters of your project?

b)     How often will you meet as a project team?

c)     When, where and how long do you prefer to meet?

d)     What are the milestones you want to achieve along the way?

e)     What are the deadlines for these milestones?

3) Review the plan of action

a)     Is the plan achievable?

b)     Are there sufficient meetings scheduled?

c)     Are the deadlines realistic?

d)     Can everybody, given commitments, meet their deadlines? (Will the project stall if you are unavailable to sign off a stage?)

e)     Is there allowance for contingency in the plan?

f)      Does the plan allow sufficient time to review, discuss, and if necessary, revise the entire outcome before the major deadline/s?

g)     Does the plan allow sufficient time to get external advice / review /assistance if necessary?

4) Manage the collaborative process

a)     Are you committed to developing a digital strategy?

b)     Is everybody on your team committed?

c)     Do you and your team agree to the developed plan of action?

d)     What will happen if a deadline is not met?

f)      What is the fallback plan in case of crises and unforeseen circumstances?

5) Write a contract or Memorandum of Understanding incorporating the agreed responses to the questions above.


6) Sign the contract or MOU

Articulating and documenting a shared vision for the project and expectations around process will set the foundation for a great working relationship and an outcome that ticks all the boxes.


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