What is Transmedia?

Media productions can now take audiences on a narrative journey spanning multiple platforms, extending both the reach of the story and the return on production.

According to the Producer’s Guild of America, a Transmedia Narrative project or franchise must consist of three (or more) narrative storylines existing within the same fictional universe on any of the following platforms: Film, Television, Short Film, Broadband, Publishing, Comics Animation, Mobile, Special Venues, DVD/Blu-ray/CD-ROM, Narrative Commercial and Marketing rollouts, and other technologies that may or may not currently exist. These narrative extensions are NOT the same as repurposing material from one platform to be cut or repurposed to different platforms.

http://www.producersguild.org/news/news.asp?id=39637

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